For the new Samsung Galaxy A campaign, we created an inspiring character : meet Alice, a young perky millennial. To introduce her to the public, we shot an offbeat 1min15 cinematographic film depicting her relationship with her phone. We then created eight vlogs where she casts a funny and incisive eye on the world, and finally we opened her her own humorous Instagram account.
For the launch, we took over the Samsung France Facebook page for sereval days, engaging conversation with the public the Alice way. The results ? More than 8 thousand Facebook reactions and more than 2 thousand loving comments from the fans.